For decades, fashion has compelled women into a handful of “standard” sizes. But when you look around, it’s clear: seven or eight sizes cannot possibly represent the diversity that exists. When height, shape and styling are taken together, the size chart doesn’t do justice to even half the population.
We’re here to change that.
With MySizeMy Style no one is left out. Every design on our site, can be made specifically for you tailored to your exact height, size, and silhouette. It’s a one-to-one partnership between you and us you give us accurate measurements and we give you clothes that fit like a dream!
Custom clothing is about more than just measurements. It is about your confidence. When a garment truly fits your body and reflects your personality, you can feel it and other people notice it too. There is no substitute for the feeling of easy comfort of a garment made just for you or a genuine compliment from a friend!
We combine craftsmanship with cutting-edge innovation to make your garment just for you.
We help you capture accurate measurements easily, ensuring the perfect foundation.
Every garment is engineered to meet the global standards for Fabric, Fit, Fall, and Finish.
Our clothes are made in India in facilities that prioritize labor welfare.
MSMS makes clothes to your size, height and style. The only clothing brand to do so.
It is also about sustainability as there is no waste either at our end or yours. We don’t have any clothes left over at the end of the season as we only make what the customer orders. And you are more likely to find clothes that meet your size, height and style requirements and hence will have nothing that hangs unused in your closet.
Customers say three things most often about MSMS: they feel confident in clothes made to their size, height and style, they get a lot of compliments and they feel feminine! When you buy new clothes, you expect them to make you look your best. But if the size, height or styling does not suit you, that hope and expectation is not met. That is the difference that MSMS makes.
At MSMS you have a choice of brands – MSMS itself and then Zapelle (contemporary), Wayward Fancies (Boho) and Newbury Street (High Street Fashion).
Being not just customer-centered but customer-led is at the core of MSMS’s culture of innovation. We can bring new products to market as fast as within 3 days if there is change in trend. And our customers participate in the design so that they get what suits them. They can change neckline, sleeve and length, add or remove pockets and get clothes made to their exact size and height.
MSMS is committed to the health, well-being, and ethical treatment of all our employees worldwide. We have offices in both India & the United States. Our backend operations including manufacturing are done in India. MSMS is fully compliant and wholeheartedly supports India’s labor laws which include, but are not limited to, protection for all workers (working conditions, compensation, regulation of working hours, etc.), special protection for women (safety, comfort, etc.) and prohibition of child labor. Our key labor policies are outlined here:
MSMS is fully compliant with all Indian national laws - including those governing labor and environmental protection. We are also held to and are compliant with stricter norms set by our private equity and venture capital investors.
All MSMS employees have health and life insurance as well as paid sick leave. All workers also have a life-time pension plan for themselves and their spouse.
We implemented and enforced COVID-19 safety protocols at the beginning of the pandemic in 2020 including: social distancing, mandatory masking, temperature checks, and hand-sanitization practices. We continue to enforce these safety practices because of which we have only encountered a few positive cases till now and are operating at full capacity.